10 Best Webtoon Merch Stores in 2025
Looking for the best place to buy Webtoon merch in 2025? Whether you're a die-hard fan of romance-fantasy, BL manhwa, or action-packed Korean manhwa, this guide will help you discover the top 10 online webtoon merch stores that offer authentic webtoon goods—plus how to shop smarter to reduce shipping costs.
Why Webtoon Merch Is So Hard to Get (and Why Pre-Orders Matter)
Official webtoon merchandise is often sold through limited-time pre-orders, which means if you miss the window, you're likely out of luck. Re-stocks are rare, and it’s not always clear if a product will even reach general sale. Many products are produced in limited quantities, and sell out fast.
The good news? Pre-orders usually come with exclusive freebies—like holographic photocards, postcards, or posters—bundled with every purchase, often based on order value (₩10,000 or ₩50,000 tiers). These are high-quality, beautifully illustrated extras that fans rave about—and they’re rarely available later.
That’s why it’s so important to stay updated on releases and act quickly. And the best way to do that? Know where to shop and use a Korean proxy shopping service to grab what you want—before it’s gone.
What Kind of Webtoon Merch Can You Buy?
The webtoon merch scene in Korea is diverse and constantly evolving. Popular items include:
- Photocards (normal, lenticular, hologram)
- Postcards (standard or lenticular)
- Acrylic stands (SD stands, character stands, dioramas)
- Keychains (SD characters, stick-type, name tags)
- Mugs, mood lights, binders, wall scrolls
- Collectible random packs with rarity levels: normal, special, rare
- Limited-edition plush dolls
10 Best Webtoon Merch Stores in 2025
Here’s a curated list of the best places to buy official Korean webtoon merchandise this year. All stores are based in Korea and most cater to domestic customers only—so if you’re shopping internationally, quick tip, KoreanBuddies proxy service is beneficial. We’ll cover why at the end of this post.
1. TOONIQUE
TOONIQUE is one of the most prominent destinations for official webtoon merch, especially known for exclusive BL and romance fantasy collaborations. They host themed pop-up cafés in Korea, releasing limited-edition goods for hit titles like Villains Are Destined to Die, Who Made Me a Princess, and Boss, Bxtch, Baby. TOONIQUE’s merch catalog includes everything from lenticular photocards and A5 posters to acrylic stands, postcards, and collectible freebies.
2. D&C Webtoon Store
The D&C Webtoon Biz Store is the official outlet of one of Korea’s top webtoon publishers, offering high-quality goods for bestsellers across multiple genres. It’s the place to shop for titles like Solo Leveling, I Shall Master This Family, and My Life as an Internet Novel. Merchandise drops range from classic postcard sets and photocard packs to larger collectibles and collaboration items. D&C frequently holds pre-orders with bonus items and limited-edition packaging that appeals to both casual fans and serious collectors.
3. Fantazit
Nicknamed “the fan’s hideout,” Fantazit is a must-visit webtoon merch shop for lovers of action, fantasy, and BL manhwa. Fantazit runs both an online shop for regular sales and for pre-orders and a collaboration café in Seoul. They host immersive collabs with titles like SSS-Class Revival Hunter, Solo Leveling, Villains are Destined to Die, Honey Bear, and The Dangerous Convenience Store. Fantazit is known for using visually impactful art and premium packaging, making it a favorite among fans who enjoy both display and collection.
4. Mofun Store
Mofun Store is a versatile webtoon merch shop tied to the popular Mofun collaboration cafés. The store is best known for its BL and romance fantasy merchandise, but it also carries collab goods for widely loved series like Under the Oak Tree, Limited Run, Under the Greenlight, Payback, Painter of the Night, Pearl Boy, My Secretly Hot Husband, and I Tamed My Ex-Husband’s Mad Dog. Mofun frequently offers limited-edition plushies, rare photocard sets, and cute SD-style acrylic stands. One major draw is their attention to character design aesthetics—each drop is visually cohesive and thoughtfully packaged.
5. Be On Annex
Be On Annex is a paradise for BL webtoon merch collectors. Around 80% of the catalog focuses on boys’ love titles, with fan-favorite releases like A World Without You and The Palace of Green Shadows. Be On Annex is also notable for offering goods from niche or exclusive webtoons that aren’t featured in mainstream stores, and sometimes does special collabs with animes like Suzume.
6. KW Store
KW Store is well-known among webtoon merch stores that also handles light novel merch. They carry goods from multiple publishers including KW Books, CL Production, Carrotoon, and PineToon. This store offers a wide range of genres but leans heavily into female-oriented webtoon series, such as How to Get My Husband on My Side, Who Made Me a Princess, A Stepmother's Märchen, and Debut or Die!. KW Store is a goldmine for fans who love rich packaging, elegant designs, and intricate extras like washi tape, binders, and collectible sleeves.
7. Webtoon Friends
Webtoon Friends is an official merchandise store linked to Naver Webtoon, one of Korea’s largest platforms for serialized manhwa. This store is a treasure trove for official goods from well-known titles and web novels, with offerings including manhwa box sets, character figures, stationery, drama CDs, art books, and accessories. Unique to this store is its selection of murim manhwa merch, including Return of the Blossoming Blade, which is not available elsewhere. Their consistent product quality and licensed artwork make Webtoon Friends a trusted source.
8. Webtoon Shop
Webtoon Shop is arguably the most diverse webtoon merch store on this list. It covers a broad spectrum of genres—romance, fantasy, BL, action, slice-of-life, and gag comics—with goods from mega-popular titles like Cherry Blossoms After Winter, The Sacred Serpent's Seduction, Surge Towards You, I Don’t Want This Kind of Hero, and Spinach Bouquet. Whether you’re looking for phone cases, phone accessories, acrylic keyrings, mugs, or photo cards, Webtoon Shop likely has it in stock—or up for pre-order. Its sheer volume of releases makes it overwhelming to track.
9. Polarfox Store
Polarfox Store is the official retail arm of Polarfox Comic, known for producing high-quality manhwa and BL series. The store regularly features romantic fantasy merch alongside BL fan favorites. It’s a go-to for polished character art, premium paper goods, mini acrylic stands, and packaging that collectors love. Polarfox goods are visually stunning and often include limited-run or event-only items. Their bestsellers include The Villainess is a Marionette, Nerd Project, The Baengri Clan's Unwanted Granddaughter, and My Secretly Hot Husband.
10. Marrple Shop
Marrple Shop is a unique platform that allows independent artists, webtoon creators, and game developers to open their own merch storefronts. This means you’ll find niche, fan-made, or official creator-backed merch that isn’t sold anywhere else. The platform hosts a wide variety of goods—from enamel pins and art prints to keychains and plushies—for webtoons and games. Because creators manage their shops independently, product drops can be sudden and limited. The best way to catch them is to follow your favorite creators and turn on notifications.
Other Webtoon Merch Stores
If you're a fan of the Lookism universe and The Grimm Entertainment's creations, Archive P is the place to check out. From character figures to fashion, accessories, and all the typical webtoon merchandise you’d expect—Archive P focuses specifically on Lookism gear you won’t want to miss.
For fans of BL webtoons, especially avid readers of Lezhin Comics and Bomtoon, J-mee Shop is a must-visit. They offer a wide selection of BL merchandise, with a strong focus on exclusive, limited-edition photocards and acrylic stands. Just be aware—J-mee Shop has strict purchase limits and their stock sells out quickly, so you’ll need to act fast to grab your favorites.
How to Save on International Shipping When Buying Webtoon Merch
With so many amazing webtoon merch stores in Korea, it’s tempting to place orders from multiple shops. But here’s the catch: most Korean stores don’t offer affordable international shipping—or any global shipping at all. Even when they do, the shipping cost from each store can be extremely high, especially if you're only buying a few items.
Here’s a smart tip: consolidate your orders into one package.
International shipping from Korea typically has a high base cost, regardless of weight. That means shipping two separate 2kg boxes from two different stores will cost you twice as much—paying for that base fee each time.
Instead, use a proxy shopping service like KoreanBuddies. You can place orders from multiple webtoon merch stores (including those that only ship domestically), and KoreanBuddies will hold your items, combine them into one package, and ship them to you in a single, cost-efficient shipment—ideally under 10kg for maximum savings.
Not only does this dramatically reduce your international shipping costs, but it also makes the entire process easier and more secure. KoreanBuddies checks your items before shipping, so you can catch errors or damages before they cross borders. This level of convenience is especially valuable because returns or exchanges for overseas orders are difficult, time-consuming, and often not accepted.
So before you assume a proxy service is an added expense, consider this: paying one proxy fee to ship 4kg is far cheaper and more efficient than paying two 2kg shipments from different webtoon merch stores.
We’re here to make buying from the best webtoon merch stores easy and seamless, with real-time support and accurate, instant quotes (free to use!). Simply relax after placing your order—we shop Korea for you.
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