Where to Shop Korean Clothing Online in 2025
The best way to shop Korean clothing online is through popular multibrand platforms like Musinsa and Zigzag. These platforms gather a wide range of top Korean fashion brands in one place, making it easier to browse and compare styles. They offer user-friendly interfaces, advanced filters, and exclusive discounts that individual brand websites often lack. Musinsa and Zigzag also provide real-time size availability, helping shoppers find the perfect fit quickly. Unless you’re looking for a specific brand’s limited pre-order or restock, using these multibrand fashion apps is the most convenient and favored method for online Korean clothing shopping in 2025.
With that in mind, here are the 10 best online Korean fashion stores to shop in 2025.
10 Best Stores To Shop Korean Clothing Online in 2025
1. Musinsa
Musinsa is Korea’s largest online fashion platform and a top destination to shop Korean clothing online. Featuring over 7,500 brands, Musinsa offers everything from trendy streetwear to minimalist basics — including clothing, shoes, bags, accessories, and grooming products. Known for its strong focus on menswear, Musinsa stands out in a market where many Korean fashion sites primarily target women.
The site also supports international shopping through its global platform. Pro tip: If you use a proxy service like KoreanBuddies, you may access exclusive membership-tier discounts not available to regular overseas shoppers. While some items (like clearance or special promotions) may be excluded, many products are eligible — helping you save more, especially when factoring in higher international shipping fees.
2. ZIGZAG
Zigzag is one of Korea’s largest online fashion platforms for women, making it a go-to choice to shop Korean clothing online. Operated by Kakao, Zigzag brings together over 8,000 brands, ranging from popular local labels to indie online boutiques — offering a wide variety of styles at more affordable prices. With over 40 million users, Zigzag stands out from platforms like Musinsa by focusing on women’s fashion and curating trendy yet accessible pieces.
Thanks to its app-based interface, users can easily browse multiple shops in one place, compare prices, and follow daily updates. While it currently targets a Korean-speaking audience, international shoppers can still access Zigzag through proxy shopping services like KoreanBuddies, making it possible to order exclusive styles not found on global-facing K-fashion sites.
3. ABLY
Ably is a top-ranking Korean fashion app and a rising platform to shop Korean clothing online. Often confused with Zigzag due to overlapping brands, Ably functions more as a fashion fulfillment service — allowing anyone from influencers to small boutiques to open their own stores. This model means you’ll find a wide variety of clothing styles at generally lower prices compared to sites like Musinsa, though product quality may vary.
With a user base ranging from teens to women in their 30s, Ably is popular for its affordability, frequent sales, and accessible design. It aggregates hundreds of trendy Korean fashion items in one scrollable feed, making it easy to compare styles at a glance.
4. W Concept
W Concept is a leading Korean fashion platform known for spotlighting emerging designer brands, making it a premium choice to shop Korean clothing online. Unlike fast fashion marketplaces, W Concept focuses on high-end, trend-forward labels such as EENK, LOW CLASSIC, and OPEN YY — many of which now have a global presence thanks to early exposure on the platform.
Primarily catering to fashion-conscious women in their 20s and 30s, W Concept offers a curated mix of women’s designer apparel, accessories, and limited-edition drops from global brands like Adidas and Nike. With its sleek interface, style-forward collections, and international shipping options, W Concept is ideal for those who want elevated Korean fashion with a designer edge.
5. 29CM
29cm is a major Korean online select shop known for its curated, storytelling-driven approach to fashion — making it a unique way to shop Korean clothing online. While it shares some overlap with platforms like Musinsa in terms of streetwear brands, 29cm sets itself apart by focusing on aesthetic curation, brand narratives, and themed product collections.
Beyond clothing, 29cm also offers lifestyle goods, cosmetics, tech accessories, and even outdoor gear, catering to shoppers who value design and intentionality in both fashion and everyday items. The site appeals especially to style-conscious adults who enjoy thoughtful product recommendations rather than just trends. Many users compare 29cm with platforms like Musinsa when shopping, especially to check prices and benefits before deciding where to buy.
6. LFMALL
LFmall is a premium Korean lifestyle shopping platform and a solid option to shop Korean clothing online. Known for its mix of domestic and international fashion brands, LFmall leans toward formal, classic, and office-ready styles. It caters to customers looking for high-quality, sophisticated clothing with a more polished aesthetic.
LFmall features in-house brands like Hazzys, DAKS, and JILLSTUART alongside global labels, making it easy to shop both Korean and international fashion in one place. With its clean interface and broad product range — including apparel, accessories, and lifestyle goods — LFmall is especially popular among professionals in their 20s to 40s looking for refined daily wear.
7. EQL STORE
EQL Store is a curated Korean fashion and lifestyle platform, offering a unique way to shop Korean clothing online. Unlike typical fast-fashion sites, EQL Store focuses on brand stories, design philosophy, and high-quality editorial content. Its brand-first approach highlights independent Korean labels with strong identities, making it a great place to discover new and emerging designers.
Rather than chasing trends, EQL Store caters to shoppers with clear personal taste who value intentional, well-crafted fashion. With its thoughtful selection and low browsing fatigue, it’s ideal for users looking for curated, meaningful shopping experiences.
8. BRANDI
Brandi is a Korean women’s fashion platform that offers trendy, affordable styles — making it a top pick to shop Korean clothing online. Targeted mainly at women in their teens and 20s, Brandi specializes in daily basics and value-friendly pieces, with a strong focus on fast fashion. Fast shipping and affordable prices make Brandi a go-to for casual, budget-friendly Korean fashion.
9. HIVER
Hiver is a Korean men’s fashion platform designed for teens and men in their 20s, making it a budget-friendly option to shop Korean clothing online. Focused on affordable, everyday wear, Hiver offers casual styles and basics at accessible prices. Compared to Musinsa, which leans more toward branded fashion, Hiver functions more like the male counterpart to Brandi — offering value-focused pieces over premium labels.
10. ELANDMALL
Elandmall is a Korean online shopping platform run by the E-Land Group, making it an easy and reliable place to shop Korean clothing online. It features a wide selection of fashion, lifestyle, and household products, with a focus on accessible everyday wear. On Elandmall, you can browse top Korean SPA brands like SPAO, MIXXO, TOPTEN10, WHO.A.U, and ROEM, all in one place.
Understanding Korean Sizing
When you shop Korean clothing online, keep in mind that sizing can be different from what you're used to. Many Korean brands use smaller, Asian-standard measurements, and "free size" often fits only a limited range. To avoid returns or confusion, it’s best to check measurements carefully before buying. For a full breakdown, check out our Korean sizing chart.
What’s The Cheapest Way to Shop Korean Fashion Online?
The cheapest way to shop Korean clothing online is by using a Korean proxy shopping service like KoreanBuddies. These services allow you to buy from multiple local brands, consolidate your orders into one shipment, and save significantly on international shipping fees. Many international shoppers don’t realize that shipping costs remain high even for small packages because base freight charges apply regardless of weight. Ordering separately from multiple stores causes these fees to add up quickly, making direct shipping much more expensive. By using a proxy to combine your purchases, you get better value overall.
Additionally, some proxy services — including KoreanBuddies — can help you take advantage of membership benefits from Korean clothing stores, such as product discounts or app-only sales, giving you even more ways to save.
Curious how KoreanBuddies helps cut shipping costs? Our Korean shipping guide breaks it down step by step. Getting started is simple — you can join KoreanBuddies for free and only pay when you're ready to place an order. Want to estimate your shipping cost in advance? Just use our shipping calculator to see how much your package might cost based on weight and destination.